Top Down Methodology

At KLLewis.com we take a top down approach to project management. We follow the same process for each of our clients. Below are elements of our top line methodology.

• Research
  • We aggressively engage with your team to learn everything about your business – goals, history, position in the marketplace, seasonal trends, etc.
  • Competitor research is crucial and we examine your competitors’ keywords, ads and landing pages to differentiate your place within the paid search environment.
• Development
  • Based on our research, we develop a holistic strategy which includes keyword list development, ad creation, optimized campaign structure and landing page creation/optimization.  Each of these elements is strategically deployed so that during the course of your campaigns we can make informed business decisions.
• Testing
  • The core of any paid search campaign will be its ability and propensity to test.   Leveraging the research and development phases of the campaign, testing begins and continues the process of opening up a clear window to the future success of your paid search campaigns. 
• Optimization
  • With ongoing testing, your team’s experience facilitates adaptation from daily nimble changes to more comprehensive account transformations during the lifetime of your campaign.  Using the campaign goals, performance data and testing results we are able to approach each adjustment as an informed business decision.  These decisions can impact everything from keyword bids to keyword inventory to landing page designs to quarterly budgets.