K L Lewis Web Development and Computer Training


Content Marketing

Content Marketing

Accelerate your visibility with Content Marketing. What "gems" do you have to share with the world? Every business has several unique key attributes. These characteristics are interesting to potential customers. The Internet is an excellent forum to present content. The issue for many companies is having the time to write quality search engine friendly articles and disburse them to an interested audience.

With the evolution of the Internet, marketing has become much more cost effective. It is possible to write an article and publish it to a group of subscribers. The need for paper brochures and materials that require a large investment, and are discarded by the majority of consumers, does not have the same requirements as they used to.

With this new flexibility, there is also more distribution opportunities available including:

  • Articles
  • Videos
  • Slides / Presentations
  • White Papers
  • Podcasts (Audio / Video)
  • Press Release
  • Blogs
  • RSS feeds

These content formats allow the consumer to view content on their terms. Each format listed above has both advantages and disadvantages. KLLewis.com has the experience to make recommendations as you plan your marketing efforts. We have a deep understanding of the nuances of each content type, the target audience and what results can be expected.

Content reflects knowledge and knowledge is equal to expertise. Every buyer wants to be in good hands. The new consumer will "snoop" around on the Internet to find out everything they can about a company before they purchase products are services. Content Marketing will target qualified buyers which in turn educates customers and increases ROI.

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